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“CustomerMinds have enabled us to take a big step into modern contact strategies as we move into the digital generation.”

- Carl Kane, Bank of Ireland

Articles

3 DIGITAL TRENDS FOR THE REAL ESTATE SECTOR IN 2017

General Data Protection Regulations

Ensuring the correct action is carried out for new leads in any business is top of everyone’s list.

ARE YOU NERVOUS ABOUT USING DATA?

Data Driven Digital Communication

The data revolution is happening across all sectors and the importance of data is growing significantly.

AUTOMATE, SEGMENT, CAPTURE

Bringing the single database to life!

Automation, segmentation, data capture, and reporting are all necessary features to sustain a successful digital communication strategy. You can’t cut corners… you have to do it all!

“GOING DIGITAL” CAN BE SCARY!

5 questions to ask any digital partner

In today’s marketplace, digital marketing and digital communication is becoming more commonplace than ever before. It would appear that “going digital” is no longer a choice for a business, but a necessity. Some of the reasons are:
• the organisation saves money,
• they are more agile (it’s faster),
• technology allows for targeted communication (the right message to the right customer),
• it allows the organisation merge the operational and marketing communications in one place (better customer experience),
• it’s better for the environment (less paper, less printing).

Cloud Computing and the Single Database

What they are and how they work together for you

You might be forgiven for passing off “Cloud Computing” as just another marketing buzzword, and in some ways it is (it’s essentially another way of saying “Internet-based computing”). But when compared with traditional software, the benefits of cloud computing – accessibility, scalability and adaptability – are significant, not just for IT professionals, but for everybody in the modern workforce.

Email Open & Click Rates

We all subscribe to various different things: newsletters, ezines from companies we’re interested in, special deals & offers, event & entertainment alerts. We also receive emails from things we haven’t opted in to at all. And even when we intentionally opt out of certain communications, they send us another email to say goodbye!

Case Studies

Bank of Ireland required a system which would allow them to encourage engagement amongst new and existing customers. With CustomerMinds, Bank of Ireland have been able to target specific segments of their customer base with multi-channel marketing campaigns.

CustomerMinds worked with Top Oil to develop a strategy of utilising email, interactive SMS, the web and social media to collect important data from both new and existing customers.

Nuffield Health required a solution that would enable them to manage their leads more efficiently and to reach an increasingly diverse audience. CustomerMinds reduced Nuffield’s marketing costs by enabling them to focus on only the campaigns that were working.

White Papers

Segmentation

Email Marketing

Mobile Marketing

Responsive Design

The Learning Hub

Software works brilliantly when you know how to use it! So before each new client starts using Which50 they go through a comprehensive learning programme. This onboarding process is structured to get our clients using Which50 as soon as possible after signing up. We have a tiered structure that allows for varying degrees of use across the platform. This allows our customer to access training as they identify more ways of using Which50 or they need to broaden the complexity of their campaigns.

Which50 comes with a complete set of video and text based help files that refresh what our clients learn in the onboarding training (so even if you forget parts, you have FREE access to refresher content).

MAKE YOUR COMMUNICATION STRATEGY STAND OUT!

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