Email open & click rates
We all subscribe to various different things: newsletters, ezines from companies we’re interested in, special deals & offers, event & entertainment alerts. We also receive emails from things we haven’t opted in to at all. And even when we intentionally opt out of certain communications, they send us another email to say goodbye!
So maybe we can all understand why email open rates are so low across all industries. Maybe we’ve all ignored emails that are perfectly crafted to grab our attention. And if you find yourself on the other side – as the sender – and wondering why your great subscribers are dismissing the emails sitting in their inboxes, perhaps the following link will shed some light on what to expect when your email stats report comes in.
Whether you find your emails are performing above or below average, there’s always room to improve, or at least experiment! So to increase the rate of opens and clicks on the emails you send out, consider any and all of the following: