Targeting specific segments of your contact list with personalised and relevant messages is the key to marketing success.

SK:N Clinic increased their return on investment (ROI) by 225%. Read how!

In the past, marketers have divided their target market into segments, based on static demographic information and developed campaigns for each group.

Now with CustomerMinds, you can tailor your messages to different micro-segments, using whichever variables affect your response rates.

For example, you can precisely define recipients for campaigns based on any combination of:

 Contacts' Profiles - any combination of parameters in your database such as demographics, location, value etc.

 Past responses to your marketing communications (e.g. whether or not they have responded in some way to previous campaigns.

 Preferences and other data captured on Web forms or with SMS text-ins.

You´ll reduce your workloads by saving and re-using your segmentation criteria for repeat targeting and response analysis. Best of all, you can create dynamic segments that continuously update to reflect new intelligence gathered about your prospects.

Take a Quick Product Tour or request a Live Demo. see how dynamic segmentation boosts relevance and revenue.

 

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