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Integrated Marketing

 

I probably lost the attention of hundreds of marketers just by the title of this article.

 

Many marketers perceive integrated marketing to be something difficult, time consuming or too expensive to implement; I'm here to argue otherwise.

 

Integrated marketing is actually easier than you think and can increase sales & revenues, lead to higher conversions, and give you more for your marketing spend.

 

Integrated Marketing simply means sending out a message through different channels while having a single view of the entire marketing process, and insight into which campaigns and tactics drive the highest return on investment.

 

Having a single view provides a full visual understanding of what tactics work best, which need to be improved and which need to be discarded. Simple as that; complete market understanding.

 

Integrated marketing can produce:

 

Consistently Better Campaign Results

 

An integrated approach enables you to: test the subject lines of an email; see which resulted in higher-quality leads, sales or interest; which drove more traffic to your site; and where on the site visitors went. This data can then be used for future campaigns and to drive creative decisions moving forward.

 

Accurate & Measurable Insights

 

Increasingly, marketers have to demonstrate the relationship between marketing campaigns and sales revenues, and back decisions up with meaningful, accurate and actionable data. With an integrated-marketing solution measurable data is readily available for comparison, enabling a higher level of accuracy and measurability.

 

Higher Employee Productivity

 

With an integrated solution, marketers can afford to spend less time on managing subscriber (opt-in, out-out, email address changes etc.) data; guestimating what attracted visitors' attention; tracking codes to email links and web landing pages; and more time on focusing on actual marketing tasks, campaigns and creativity.

 

Clearer Customer Understanding

 

Integrated marketing enables you to target recipients based on their previous actions or behaviours across channels. For example: recipients who have or have not opened an email or series of emails; who have clicked on a specific link; who have visited specific pages on your Website or who have purchased a specific type of product. This type of behavioural segmentation and targeting provides one of the greatest opportunities for dramatic improvement in results.


If you are serious about improving ROI and allocating resources with greater accuracy, stop putting it off.

 

CustomerMinds.com offers an all-in-one solution to putting you in control of your marketing, by combining email, mobile, online marketing, Web analytics, template creation for Web and landing pages, behavioural targeting and complete data management - at a fraction of the cost of separate, standalone providers.

 

We understand that changing or moving suppliers can be daunting and time-consuming. That's why we have made the move toward integration simple, with a smooth transition period allowing you and your business to continue as normal.

 

Our advanced multi-channel features and reports can be easily integrated with existing Customer Relationship Management software and is ideal for all types of businesses. We do not require you to download or install any software or have any technical knowledge. Support is readily available; just login and go!

 

Call us now on 01 231 1017 to talk to one of our experts or take a Free Trial and judge for yourself.

 

 



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