Whether you choose one of our templates or import your
own HTML email campaigns, you'll be able to you to build, send and see results
- in minutes.
Highly Intuitive Interface
Our intuitive e-mail
designer does not require a PhD in technology - or even basic HTML skills. It allows you to design and build single page
or multi-page e-mails by a variety of methods:
Select and
edit one of our best practice templates.
Upload a
HTML file using the HTML editor
Use a
previously designed e-mail or templates.
And, as you'll see
below, we haven't traded functionality for ease of use. In fact, we offer highly sophisticated
personalisation and targeting features.
The big difference is that we've made it exceptionally easy to create
stylish emails.
Data Management
Automatic
subscribe and unsubscribe management (i.e. your recipients can unsubscribe
with a single click).
Click here to view details of our advanced Data Management
module.
Advanced Personalisation and Branding
With just a
couple of clicks you can personalise your subject line - or any part of your
email. It's as easy as that to increase
your response rates.
You
can also brand the two "from" fields: the address
(newsletters@abccompany.com) and the name (ABC Widgets).
You can use your own domain alias, media domain
and bounce domain so your emails are completely stripped of CustomerMinds'
name and the recipients only see your company's name and branding aspects
(This is probably the only place where we use techie-jargon! But, don't worry - we'll take you step
by step through this process.).
Segmentation and Targeting
Target
and follow based on behaviour of recipients (e.g. open, read, clicked on
particular links). You will even be
able to follow up recipients who did not open the email by mobile or direct
mail.
Grow
your list exponentially with pass-along devices (with full tracking).
Proof
& Schedule your E-mail
You can send a test version to a seed list
before sending your message out to your entire segment(s). You can also use our Spam Scoring tool to get
a detailed report on any words, links or content that could increase your spam
score or cause delivery issues.
Then when you are happy with the email, you
can immediately send it out to your target audience - or schedule it for a
future date/time.
Real Time Reporting
Through
real-time, web-based reports and analytics, you'll immediately get a
high-level view of your campaign's success with the ability to drill-down
into Opens, Read, Unique clickers, Total clicks, Unsubscribes, Bounces and
Pass-alongs.
Improve Your Deliverability
We worry about the
process and art of email delivery so you don't have to! With our sophisticated yet simple-to-use
deliverability features, you'll get more emails into inboxes.
Once you press send, we
really get to work because we realise that even a very modest improvement in
the deliverability rate will yield a significant response and revenue boost for
you.
Fortunately, we provide
one of the most advanced deliverability platforms available today which
includes:
A Spam Scoring tool is used to highlight any
design or content elements which may be problematic.
Using
a Unique Domain Alias is a key way to improve your deliverability and
protect your reputation from being identified on URBLs (URI Real-time
Blacklists). URBLs are used by content filters to detect unwanted emails
based on the links contained in the message body. Using a Domain Alias isolates your
email campaigns from any problems caused by other senders and helps guard
your reputation within the emailing industry.
The Bounce
Domain feature helps to improve your overall deliverability by including a
specific domain name in the header of the emails that is used to process
bounces. The Bounce Domain also helps you comply with new email
authentication technologies such as SenderID and SPF (this is a protocol
that is used to diminish forged email and to make it easier for email
systems to detect spoofed emails).
To minimise file
size, graphic images are stored on CustomerMinds' high performance
servers. When an email is opened,
the graphics are automatically downloaded to recipients' devices.
To ensure
continuous whitelist status with top ISPs, we have partnered with a global
leader in deliverability protection.
We adopt a
throttled approach to sending email campaigns. This best practice approach
governs the number of connections and overall messages that we deliver to
certain ISPs within a certain time period.
Coding for HTML
emails is different to coding for websites. Consequently, when we create HTML
templates for clients, we avoid Scripting, CSS and programs, like
FrontPage, which add extra code that lead to blocked messages.
Emails are despatched in both HTML and/or plain
text versions (the latter is automatically generated from the HTML
version). Recipients' email applications will parse to display the
appropriate version based on their settings.
Our team of experts
continually monitor changes in email deliverability and adjust our
systems accordingly.
